Last Updated on April 16, 2024 by Jawad Ali
Email marketing has been around for over two decades and is still a powerful tool in the world of online marketing. It’s easy to get started, it has a high ROI, and it can be highly targeted. While email marketing isn’t for everyone, digital marketing agency nz suggests that if your business is looking to grow its ROI or increase sales without spending much money on advertising, then it might be worth exploring this form of digital marketing.
1: Email Marketing Can Turn Leads into Customers
Email marketing can turn your leads into customers. These days, email marketing is the best way to convert leads into customers. It’s also the most effective way to acquire new customers, and it’s a great way to grow your business. Email marketing is an excellent tool for retaining your existing clients too.
2: Email Marketing Offers Unmatched ROI
Email marketing is a cost-effective way to market your business.
Email marketing has a 10x higher ROI than social media and an 8x higher ROI than all other channels in terms of revenue generated per dollar spent. In fact, email marketing offers better conversion rates than any other channel, with an average open rate of 25% and clickthrough rate of 4%.
3: As a Business, Email Marketing is Easy to Get Started
Email marketing is one of the easiest ways to get started with digital marketing. It’s free, and there are plenty of tools available to help you manage your email campaigns. If you have a small team or lack in technical skills, consider hiring a digital marketing agency nz to help you set up your campaigns and optimise them over time.
Any business can use email marketing as part of their overall digital strategy. Start by creating an email list of interested customers by asking them to sign up for helpful content such as newsletters or tips on how they can use your product more effectively.
4: Email Marketing Can Be Highly Targeted
Email marketing is a great way to reach your target audience. You can use email to target specific customers, products or services, demographics and even geographic locations.
For example, you could send an email about a new article on your blog to all of the people who have visited that page in the past week.
Or maybe you want to promote a special offer for customers who live in one particular area and have been buying from you for over six months? If so then it’s easy – just use our advanced segmentation tools!
5: You Can Use Email Automation to Save Time
Automation can be used to streamline the email process and save time. Example: You can create a sequence of automated emails that will be sent automatically following a user performing certain actions, like registering on your site or downloading an e-book.
Automation can also help you personalise your experience for each subscriber, making it much more engaging than if you were just sending out generic emails (like those pesky ones from companies that send everyone the same newsletter).
For example, automating both email marketing and social media engagement makes it easy for people who engage with your company on social media channels to receive personalised emails that are relevant to them.
6: It’s Easy to Measure Your Progress with Email Marketing
Email marketing metrics are the statistics you use to gauge the success of your campaigns. These can range from open rates and click-through rates, to bounce rate and unsubscribe rates. To track these numbers, you’ll need at least one email service provider (ESP) or hire digital marketing agency nz if you’re doing lead nurturing or building out a sales funnel that requires tracking over multiple touch points.
Conclusion
Email marketing is an important part of any business’s marketing strategy. It gives you the ability to expand your reach to a wider audience without spending money on expensive ads and campaigns. Through email, you can focus on growing your customer base while also building stronger relationships with them thanks to personalisation features that allow users’ emails go directly into their inboxes instead of being filtered out by spam filters or junk mail folders.
