Isn’t a website just a website? Wrong. A website that is out of date, confused, or malfunctioning will harm your brand. We’re not suggesting it will harm your brand; we’re saying it will.
So, how can you position yourself for success? You can construct an outstanding website if you nail your web design from the start. But what exactly is web design? Continue reading if you want to understand what web design is all about, why it is so important, and how to do it properly.
What exactly is web design?
Web design is responsible for the overall appearance and feel of a website. It is the process of designing and developing the parts of your website, such as structure and layout, as well as photos, colours, fonts, and graphics. You can contact to website development companies for the website design.
Graphic design, user experience design, interface design, search engine optimization (SEO), and content production are all components of web design that work together to produce the completed experience of a website. These aspects determine how a website appears, feels, and functions on different devices. If you want to learn more about how to design a website, check out our comprehensive tutorial.
Web design is distinct from web development, which is the coding that makes a website function. When creating a website, you will require both web design and web development. Although web designers can also be web and UX developers, they are different skill sets.
Web designers take your ideas and create a model of what your future website will look like. Web designers are in charge of the creative aspect of developing a website.
Web developers, also known as engineers or programmers, take the mockup created by your web designer and transform it into a coding language that can be shown on the web. They make websites work, which frequently entails custom-coding widgets and other features.
A user experience developer (UX developer) is the person who makes your website user-friendly. They have both technical and design talents and use them to create websites that attract and retain users.
What is the significance of web design?
First impressions are really important. We can’t emphasise this enough: if you don’t have a solid web presence, you’re holding back your brand.
Prospective clients who search the web for your brand and come up empty-handed may believe you’ve gone out of business. If they seek and discover anything terrible, they’ll believe you don’t care about your brand or goods. By getting your web design right, you can ensure that every relationship that begins on your website is a wonderful one.
Now that you know what’s what and who’s who, let’s take a look at some tell-tale indications of outstanding web design and what differentiates it from less-than-great web design.
What does good web design entail?
A good site design is objective. In other areas of design, such as art or sticker design, much of what counts “excellent” is subjective to the viewer’s preferences. The distinction between “excellent” and “bad” web design is considerably clearer. A well-designed website is one that properly provides the experience that your visitor seeks.
A website that works is a website that converts. In webspeak, “convert” refers to convincing a user to execute a specified action. A conversion occurs when a user completes an activity that your website instructed them to perform. Conversions might include everything from signing up for a newsletter to completing a purchase, registering an account, or accessing further material on the website.
A few important factors work together to boost conversions in effective site design. These are some examples:
Effective use of negative space
The user’s options are clearly given (the fewer choices the user has, the less likely they are to become overwhelmed and confused)
Calls to action that are obvious and explicit
Distractions are limited, and the user journey is well thought out (e.g., using only images and text that are 100% relevant to the subject on the page, featuring only buttons that lead to desired actions, and using font variations for emphasis and calls to action, not just for the sake of featuring different fonts).
Responsive design (a design that resizes and reorients to the user’s screen, making the website usable on any device: phone, tablet, laptop, or desktop browser.
Fonts that are appropriately sized and follow a hierarchy (see “Limited distractions”)
Relevant, high-quality information and graphics that capture the attention of your readers
A healthy mix of text and visuals on each page (too much text can overwhelm a visitor, too little text can be equally disengaging)
Think again if you don’t believe that aesthetic design decisions effect conversions. Your website must be appealing, especially to your prospective users, so consider what design would appeal to them.
Spend money on eye-catching visuals that complement your brand. Avoid using apparent stock imagery. Learn more about utilising stock pictures by clicking here.
It is critical to be true to your brand while designing a website. Even the most beautiful website is pointless if it does not reflect your brand.
Other components of an efficient web design include:
Buttons Fonts Color Scheme
The visual harmony of your images and material on each page
Of course, effective site design is more than simply functionality. Websites that are interesting and match the aesthetics of the companies are preferred by visitors. Combining an on-brand, appealing aesthetic with design components that convert is how you succeed at web design, no matter how you do it.
What doesn’t work in web design?
We’ve discussed what constitutes excellent design. Let’s take a look at what it isn’t.
In general, visitors should not have to do anything to utilise your website. The entire experience of utilising your website should be simple and intuitive.
Here are a couple such examples: Calls to action that are clear are superb web design; muddy ones are awful web design. High contrast fonts are good web design; low contrast fonts that are difficult to read are bad web design.
Here are a few more things to avoid:
Images and backdrops that are distracting. As a general rule, avoid tiled backdrops. Though there are a few circumstances where a tiled backdrop may be appropriate, they are usually distracting.
The design is non-responsive. Nowadays, your website must simply be mobile responsive.
Links and buttons are illegible. Visitors should not have to look for links and buttons; instead, they should be able to see which pictures and text will lead them to other sites or confirm their selections. Similarly, fillable fields should be easily identifiable by users.
Stock photographs that are generic or irrelevant, as well as filler text that lacks essential information.
Animation is another difficult web design aspect. You shouldn’t have a comet tail trailing the user’s pointer or force them to scroll past a row of dancing hamsters to get to your content in 2019. But how about an animated exit pop-up that draws visitors back to your site and encourages them to convert? Yes.