We’re approaching the end of 2022 , and email marketing is still a well-known tactic content marketers love. In recent years, email and content marketing has continued to play prominent roles in our lives. A lot of businesses have used email marketing to help reach their audience and gain exposure for their products and services. When we combine the growth of email marketing and the latest technological innovations, we can see that email marketing will continue to grow and be a big part of digital marketing in all industries. 

With so many emails being exchanged in this day and age, email marketing is an excellent venue for companies to build a solid online presence. According to a report by Statista, emails that are sent and received all over the world have increased annually. This means that to stay relevant in this digital age, brands of all industries should utilize email marketing to their advantage.

In this article, we’re going to list six email marketing trends in 2022 that you need to know today. Whether you’re just starting with your first email campaign or you’ve already worked on hundreds of email marketing broadcasts, this article is a great way to stay up to date with the latest email marketing trends. 

Personalization

Personalization is one of the most popular trends in email marketing, and it’s not going anywhere. Companies that use some sort of personalization in their emails have seen an increase in open rates.

Utilizing personalization in your emails can be as simple as adding the recipient’s name in the subject line or greeting in the email. You can also use data you’ve collected on your subscribers to segment them into different lists and send them targeted content that’s more relevant to their interests.

Use of visual elements

Email marketing isn’t just text anymore. In fact, according to Hubspot, emails that contain some visual elements are more likely to be read than those that don’t. Using images, videos, and infographics can make your email more engaging and help you communicate your point effectively.

Use of artificial intelligence

Artificial intelligence is starting to gain more and more prevalence in all aspects of marketing. In email marketing, it has become a useful tool, especially for bigger corporations. You can use AI for various tasks, such as personalization, segmentation, and content creation. With artificial intelligence, businesses can craft more focused and relevant emails that are more likely to increase conversions.

Continued use of automation

Automation is another email marketing trend that’s here to stay. Automation can come in handy for businesses that are looking to save time and money by automating email list management, content creation, and email delivery. With automation, companies can focus on other aspects of their email marketing campaigns, such as strategy and analysis.

Interactive emails

Interactive emails are another trend that’s becoming more and more popular. These types of emails are designed to be engaging and interactive, with features such as quizzes, polls, and surveys. With interactive emails, businesses can gather valuable customer data that they can use to improve future campaigns.

Content catered for mobile consumption

The number of people reading their emails on their mobile devices are growing at a significant rate. In fact, according to research, 55% of emails are now accessed on mobile devices. This shows that businesses need to make sure their email content is optimized for mobile consumption. You can do this by using shorter sentences, larger font sizes, and avoiding images that

Wrapping Up

Emails are a prominent part of marketing strategies, and they’re going to continue to play a big role in digital marketing. However, this means that your email marketing efforts must continue to evolve. Tactics or trends that may have gotten good results five years ago might not perform as well today.

So, it’s essential to be aware of trends and email marketing tips to stay relevant to produce great results from your marketing campaigns consistently.

Author Bio

Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.

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