Live streaming on Facebook is an excellent method to increase engagement for your page. Facebook has stated this in an article:
“Live videos usually spark discussions between viewers on Facebook, and live videos have more interactions than regular videos.
Now that you are aware of the importance of Facebook Live, here are some suggestions to help you begin:
• Host a Q&A
• Provide a tutorial
• Find people behind the scenes
• Meet with an expert in your field
• Launch a new tool or tool feature
• Record the experiment
• Offer valuable strategies
Be sure to inform your Facebook fans before the live stream in advance. This will create anticipation and anticipation! Create a captivating description that describes what the live stream will be about.
Try to be consistent.
You’ll come across various sources of information in terms of the most effective times and often to share on social networks.
For instance:
Hubspot discovered that websites that have more than 10,000 followers benefitted by posting more frequently and posting more regularly. In contrast, pages that had lower than 10,000 followers and were published more than 60 times a month saw lower clicks.
According to the findings of a Buffer study according to a study by Buffer, posting between 1-3 pm on weekdays and Saturdays is the most efficient.
The data from CoSchedule found that for B2C businesses, the ideal posting times are between 9 am and 10 am, 12 pm until 1 pm, and from 4 pm until 5 pm. For B2B businesses, the most effective timings are between 9 am and 4 pm, between 3 pm and 4 pm being the most ideal.
While having this knowledge is helpful, it could make you feel in a state of confusion.
Instead of worrying about the frequency of posting your posts on Facebook, try to be consistent. Consistency is among the critical elements to the success of social media marketing.
Set a time frame for posting (let’s say, three times a week) and adhere to the plan. Plan and design the most effective Facebook posts to meet the timeframe. Your followers will know when they can go to your most recent content on Facebook.
In addition, consistently posting conveys the impression that your company is in operation.
Make your content valuable.
As the name implies, “actionable content” is the type of content people can apply since it has excellent value. It explains how people can accomplish something to obtain the outcomes they desire.
When they read your blog article and watch the video you posted on Facebook, the audience is clear on what they should do next. They’re inspired to do something!
This is an instance of an actionable piece of content by Brian Dean that garnered 54 shares and 214 reactions.
Invite people to share your message by adding an action call at the end of the caption. In the caption of Brian Dean, Brian Dean adds at the conclusion, “So go ahead and go through the latest post. After that, you can leave a message and let me know how you feel about it.”
Try different concepts!
If you’re wondering what content you should write about, there are many kinds of content you can try out that will be a hit with your target audience. Here are a few Facebook marketing strategies to think about:
Blog posts
Publishing blog content on your website is a tried-and actual practice. It’s an excellent way to share suggestions and tips and drive visitors to your site. Post the link to your article on Facebook’s status bar. Add an attractive call-to-action or phrase from the text.
Ask questions
Questions can be great for starting conversations. It is possible to pose questions as an image (which you can make with Canva and Pablo through Buffer) or as plain text, as in the example below. Melyssa Griffin did in the photo below:
Giveaways or contests
Are you running an online contest? Make sure to share this on Facebook’s timeline. This isn’t only among the Facebook post best practices to increase participation but can also help you attract more people to participate in your contest. Also, If you’re searching for the best tool to help you gain more leads through giveaways and competitions, you should check out Up Viral.